In their approach to their latest homepage design, designers at online news outlet Quartz posed the question, "If you start throwing out the old conventions, what can you do instead?" For a long time homepages for news outlets have served as a dashboard of sorts, featuring streams of headlines and teasers. Quartz's latest approach, launched last week, aims to put a face on the publication.
"In the current environment, [establishing] a publication's reason for being is more important than ever. We think our purpose is to be a guide to the world economy for smart, worldly people. So short of literally writing that out, the new Quartz is designed to convey that." — Quartz Executive Editor Zach Seward
Read more: Traditional Homepages Are Obsolete, Says Quartz. Here's What They Built Instead. (Fast Company)